Introduction

In Paterson, New Jersey, Rodney Addison is a passionate community advocate with a bold vision — to put economic power back into the hands of local drivers and the communities they serve. Through his nonprofit, the Onyx Repository Foundation, Rodney launched Pull Up RideShare, a community-funded, community-built, and community-sustained ride-hailing platform. Exicube's taxi app solution played a pivotal role in bringing that vision to life.

The Problem

Rodney observed a fundamental imbalance in the ride-hailing industry. Major platforms dominate the market — but their business models take a significant cut of driver earnings, leaving drivers with a smaller share of each fare. Meanwhile, passengers face rising costs, and none of that money stays in the local economy. Communities like Paterson were being drained rather than strengthened by these platforms.

Why Rodney Chose Exicube

Exicube's affordable white-label taxi solution gave Rodney everything he needed:

Production-ready platform — saving years of development time
Quick customisation — tailored to the specific needs of Paterson's drivers and riders
Feature-rich, user-friendly interface — rivaling the experience offered by industry giants
Prompt, dedicated support — letting Rodney focus on his mission, not technical roadblocks

The Results

Driver-First Economics

Drivers on Pull Up RideShare enjoy an 85–87% share of ride bookings — a massive improvement over the industry standard where major platforms take 25–30% commissions.

Community Reinvestment

A percentage of earned commissions is reinvested directly into underserved communities as:

Grants and loans to establish or grow small businesses
Support for local school systems
Aid for families in need

Social Impact

400+ local jobs created across Pull Up RideShare and Chowdown
900+ scheduled rides facilitated for individuals seeking opioid medication-assisted treatment
Rodney was awarded the Key to the City of Paterson, NJ in 2024 for his community contributions

By ensuring drivers receive a fair share of their earnings, Pull Up RideShare is fostering pride and ownership in the community. Local drivers feel their work is acknowledged and valued — and money now circulates locally instead of flowing to corporate headquarters.

Platform Features Powered by Exicube

Feature	Description
Multi-vehicle types	Economy, SUV, and Luxury ride options
Scheduled bookings	Book now or schedule future rides
Real-time tracking	Live driver location for riders
Favorite drivers	Riders can save and re-book preferred drivers
Delivery integration	Built-in delivery system (powering Chowdown food delivery)
Flexible payments	Credit card and cash accepted
Surge pricing	Peak-time pricing support

“Exicube's Taxi App solution isn't just a product; it's a catalyst for transformation. It's empowering drivers, revitalizing communities, and paving the way for a more equitable future in transportation.”

— Rodney Addison, President, Onyx Repository Foundation

About Rodney Addison

•President of the Onyx Repository Foundation — driving economic empowerment in underserved communities
•Founder of Chowdown — a community-focused food delivery platform
•Founder of Deliberate Nutriti — a sports supplement company focused on holistic health
•2024 Mr. America Open Bodybuilding Champion — 17+ years of competitive natural bodybuilding
•Key to the City of Paterson, NJ — awarded in 2024 for outstanding community contributions

About the Onyx Repository Foundation

Located at 246 Market Street, Paterson, NJ, the Foundation operates as an empowerment vehicle for local communities. Programs include:

•Growth Accommodation Fund (GAF) — financial backing for entrepreneurs and existing businesses
•Community infrastructure investment — healthcare, education, and financial services
•Youth development programs
•Elder support services
•Digital literacy and technology access
•Affordable housing and real estate assistance

How Rodney Addison's Vision and Exicube's Technology Are Transforming Community Transportation